Dr. Juliane Kronen is the founder and CEO of innatura, Germany´s only platform which distributes brand-new in kind donations to charities. Kronen, born in 1963, studied business administration at the University of Cologne and the University of Missouri. She has worked with The Boston Consulting Group for 16 years, focusing on strategy and IT alignment, but also being in charge for social impact projects the European Women´s Initiative. Since 2010, she has been a board and jury member of the Right Livelihood Foundation which chooses the Alternative Nobel laureates every year. In 2011, she founded innatura together with former colleagues to create a sustainable alternative for the usage of brand-new products which otherwise would be disposed of. Together with her sister, Juliane Kronen owns and runs a small family business in the third generation and dedicates a part of her capacity to develop various charitable organizations by providing her skills and experience.