Granting the 2010 FIFA World Cup to South Africa brought with it promises of increased employment and investment, tourism opportunities and social benefits for South Africans. It was heralded as a symbolic triumph for the sport in Africa which would help to overcome the oft negative images of “Afro-pessimism”. In this article, Arnold Wehmhoerner takes a closer look at the preparations for this mega-event, charting the business practices of FIFA and the decisions made regarding stadium facilities, local communities, merchandising and sponsorship deals. This emerges as a thought-provoking analysis of the relationship between sport and development.
An analysis by Arnold WEHMHOERNER, FEPS Correspondent in Southern Africa
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