From ‘likes’ to legislation

How did political parties target young voters on social media during the 2024 European Election campaign? What strategies worked, and what didn’t? This two-hour lunch event explores these pressing questions by presenting findings from the comprehensive Policy Study ‘More is not merrier: How political parties fared in reaching young voters on Facebook & Instagram during the European election campaign’. The study carefully analyzed young people’s preferences, voting behaviours, and motivations during the European Elections and contrasted them with an analysis of political parties’ social media campaigning efforts.

Join us for the presentation of this insightful policy study and an engaging panel discussion. We’ll not only delve into what these findings mean for political parties’ communication on European topics but also consider their implications for the upcoming mandate of the European Political Institutions.

For more information regarding this event, please do not hesitate to contact Caitlin Reder, Project Officer (caitlin.reder@feps-europe.eu)