
James BOOTH
Chief analytics officer of Datapraxis. He is a pollster, political analyst and data scientist who has led research programmes on more than 50 campaigns around the world. Beyond Europe, he has worked on elections in the US, Australia, New Zealand, Canada and Latin America. In 2020, James served as director of Paid Media Analytics on the Biden presidential campaign, where he led a team to target and evaluate more than $750 million in paid TV, digital and mail communication – ensuring the campaign reached the right voters on the right channels with the right messages.
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